4 Steps to New Business Now: Step 1 - Client Type Focus

The 4 Steps to New Business Now is just that; it's about ​​​​NOW. To win business early and often, your approach needs to center on several distinct client types. Speed and success comes when EVERYTHING flows from a focus on a specific subindustry and the key stakeholders that drive those organizations. Why this approach? Because buyers buy comfort – comfort that you empathize with their issues, comfort that you know their space, comfort that you’ve been there before. They also don’t want to waste time educating salespeople. So the client-type approach will help you be more comfortable leading with insights and ideas over product attributes; sharing best practices and observations over testimonials and pricing. Your prospects are asking for this. Listen to Bill Walton to learn how to adopt your own Client-type Approach to New Business Now: