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Where Relationships Mean Business

Asking Friends and Former Clients for Referrals

Having friends in high places can be a definite benefit when you’re looking for referrals. But first things first—if they haven’t offered, you need to ask. That’s where some awkwardness can come in. Learn how to ask a friend to refer you to others in their company or outside of it without seeming pushy, desperate, or exploitative. Bill Walton provides proven approaches and language for you to make your ask. 

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How to ask friends for a referral.