ABOUT US
The nation's leading resource on client acquisition
ABOUT Bill Walton Sales Training
Bill Walton Sales Training (BWST) provides the tools, the business acumen and the technology to help sales organizations achieve trusted advisor status. From supporting the sales newbie to motivating experienced teams, BWST helps clients accelerate new relationships in a digital business environment.
Founded by former sales leaders and experts in sales learning technology, BWST helps companies in the Financial Services, Pharma, Business Information and Professional Services industries. BWST is based in Princeton, NJ.
We get hired for 4 reasons:
1. DISTINCTION
We are the only organization to teach prospecting at Wharton School of Continuing Education. Our facilitators are world class and bring energy to the classroom or online environment.
2. EXPERIENCE
We have 20 years of experience training salespeople, sales leaders and the SMEs that support them. Our clients are among the who's who of the Fortune 500. We are fluent in all major selling methodologies and assimilate valued content.
3. PROCESS
Our design methodology features direct outreach to participants and engagement with sales leadership around obstacles and desired behaviors. We put sales process at the center and assimilate most any content and tools that are making you successful.
4. ENGAGEMENT
Our DEFINE / TRAIN / SUSTAIN model gets participants excited for training prior to participating and features post-training deal coaching and mobile technology to advance sales opportunities.
Our Team

Bill Walton
President and Founder

David Harper
Senior Executive Leadership Consultant

Bob Lambert
Senior Executive Sales Consultant

James Jacobi
Digital Sales Enablement

Eddie Jiminez
Mobile Learning

Sasha Harper
Social Marketing
TESTIMONIALS

"We needed greater engagement from our clients and Bill helped us probe for and capture clients’ true needs. The program Bill created for us was highly interactive and featured real world cases for us to work against. I highly recommend Bill for sales training. Feel free to reach out to me on LinkedIn for a more detailed reference."
Bill Alena
Chief Investment Officer Dating App Industry

"Bill is an expert at helping to create vision and focus within a sales team. He took the time to listen and understand our needs. Bill helped to put the "puzzle pieces" together to create a wonderful structure focused on value selling and client acquisition."
Pam Romano Walker
Director, General Manager, Digital Strategy and Execution at UL

"Bill is a great presenter, very engaging, and was well received by participants. Topics included defining our value proposition, narrowing our target niche, COI development, and relationship management. The information provided was actionable and will be used to improve our sales program. I would highly recommend him."
Rino Pietanza
Insurance Broker, Summit Coverages