BWST Introduces Suite of Free "Getting Back to Business" Sales Tools

Complimentary Messaging Help
In support of sales organizations looking to make meaningful market entry, Bill Walton Sales Training is offering a set of complimentary tools for prospecting. Areas will include message support, email structure and contact management tips. First Series: free taglines.

TAGLINES:

Taglines help you cut through the clutter and put you and a prospect on common ground. Typically they’re five- to twelve-words in length. It should represent your job function and a particular focus. Here are a few examples. Note the combination of specificity and brevity:

Good: Retirement solutions for doctors
Better: Retirement solutions for fast-growing physician groups and their valued employees

Good: Insurance experts for bus companies
Better: Risk management solutions for the ground-based mobility industry

Good: Family solutions for wealth preservation
Better: Helping manage, preserve, and enhance multigenerational wealth

Good: Providing benefits solutions for small business
Better: Helping entrepreneurial companies leverage wellness to attract and retain the best talent

Good: Transfer solutions for business owners
Better: Providing exit strategies and plans for entrepreneurs and their companies

Don’t try to be too creative with your taglines. The key is to balance describing what you do with the need to communicate what’s different. Need help with your re-entry messaging? Connect with me personally at bwalton@billwaltonsalestraining.com.
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