Sales Enablement - The Digital Selling Mandate

April 1, 2021

A close up of a computer chip with the word ai on it.

Sales enablement is not a new practice; helping sellers sell is something organizations have been doing for decades. What is new is that sales enablement has moved from a nice-to-have to a requirement given the changing expectations and dynamics of the buying process. The term “sales enablement” is now broadly understood across companies of all sizes and in all industries as a strategic function that requires dedicated resources and technology directed at the inflection points of the sales and thus the buying process. But the pandemic and our current hybrid work environment forced sales enablement to go digital. This isn't about more emails or more robo calls. In fact, it's about more surgical and specific targeting and messaging driven by AI and a suite of productivity tools that allows SDRs and salespeople to truly be entrepreneurial in their prospecting.

And that's where we come in. We provide:

AI-driven Lead Generation and Nurturing: Injecting speed, focus and productivity into effective lead generation
Customer Journey and Sales Process Mapping: Aligning strategic engagement with the right tool, right conversation
Onboarding and Training: Reducing time to production for sales and those that support them
Sales Playbook Development: Once source tool for sellers to target and market to ideal prospects
Email & Marketing Automation: Connecting with your network productively with impact
SEO Optimization: Improving monthly ranking growth and achieving additional business listings
Social Media, Web Advertising and Data Management: Executing strategy across all platforms relevant to ideal clients