Blog Layout
4th Quarter Come Backs: MESSAGING
Bill Walton • Jun 14, 2020
If you want to make the 4th quarter, your messaging must be client type focused and packed with credibility. Anything else is bug spray. Most prospecting messaging is self serving and unaligned with the center-of-plate issues of the prospect. So...turn that around - include why other clients make the conscious decision to work with you, the nature of the problems you're solving and the client type impact you're having. Anything else will be ignored! Here's Bill Walton sharing how to create your new business now messaging:
If you're not supremely confident in your messaging, send Bill Walton an email directly at bwalton@billwaltonsalestraining.com.
News Blog
Be ready for the resistance as you use the phone for prospecting.
Keep prospecting from becoming transactional
Five problems to solve for in Wealth Management in 2023
Personalization is Wealth Management's Trending Key Word - Part I
Most salespeople rely too heavily on email. But the best are doing this.....
No better way to keep the pipeline moving - artful follow-up
The three meetings every salesperson needs to master
Master the first meeting in the sales process
7 Steps to a winning proposal
Tips to keep your pipeline moving