Telling Your Story

sales for non salespeople

WHO WILL BENEFIT:

Salespeople actively engaged in a strategic prospecting effort. Suitable for National Account professionals and subject matter experts. 


DELIVERY:

90-MINUTE instructor led

Objective:

Prospects respond to how sales professionals describe the link between their needs and a seller's solution. But too many salespeople miss the opportunity to state why other clients work with them, and why specifically, the prospect would be interested.


Telling Your Story gives salespeople a construct and samples of outreach messaging which includes the phone, email and LinkedIn. 


Topics covered:

  • Profiling your ideal client: Client type/Problem/Solution profiling model
  • Knowing the dimensions on which you compete
  • Articulating your impact, knowledge and “issue fluency”
  • Developing taglines 
  • Creting Elevator Pitches 
  • Composing value propositions
CONTACT US TO LEARN MORE
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I finally have a construct for telling my story and the story of my firm. Now I can do both.

 - Corporate Account Manager, Software Engineering

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I needed a new way to talk about the work I do for my clients that didn’t sound like a "pitch." Bill Walton is a master at this. 

 - Practice Leader, Wealth Management