It's 2024 and We Are
BILL WALTON SALES TRAINING
The leading resource on NEW client acquisition.
ABOUT BILL WALTON SALES TRAINING
Bill Walton Sales Training (BWST) is recognized by the Fortune 500 as the leader in sales model and methodology development. We provide culture-changing sales content, tools, and technology to help clients rapidly grow revenue. Founded by former sales leaders, BWST accelerates behavior change for clients in the Financial Services, Pharma and Professional Services industries. BWST is based in Princeton, NJ.
NEW WHITE PAPER
Prospecting in the Age of AI

Where Sales Talent Wins Over Tech!
At Bill Walton Sales Training, we interact with sales leaders in the Fortune 500 each week. Every single leader admits that they want to see more prospecting activity from their people. They see an overreliance on email and not enough use of the phone, social media and their own artifacts their sales enablement teams provide.
Gain some powerful insights and tips on Phone and Email prospecting in this informative white paper.
NEW PROGRAM FEATURING BILL WALTON IN PERSON!
The Market Visit™ LIVE!
Part coaching, part training, part motivation, Amazon best-selling author, Bill Walton comes to you to support your regional sales growth efforts and to keep your pipeline moving. Add immediate impact to your team with Bill Walton!
"Just Add Water" Sales PROGRAMS FOR IMPACT NOW
SALES TRAINING PROGRAMS
BWST ready to go programs are based on what's working now post pandemic. All programs are supported by pre-work, engaging facilitation and live pipeline coaching. These "Just Add Water" programs are perfect for those new to selling or SMEs asked to support the sales process.
"Just Add Water" Sales PROGRAMS FOR IMPACT NOW
SALES TRAINING PROGRAMS
BWST ready to go programs are based on what's working now post pandemic. All programs are supported by pre-work, engaging facilitation and live pipeline coaching. These "Just Add Water" programs are perfect for those new to selling or SMEs asked to support the sales process.

DIGITAL SALES ENABLEMENT TOOLS
Business leaders consume digital content at a voracious rate and prospects have crossed the digital divide. This means go to market strategies need to align. BWST provides clients a tech stack of meaningful and easy to use tools to support efficient lead generation, lead nurturing and appointment setting.
Grateful for Our Clients

"If you are looking for a deal changing resource and also want to improve your perspective on relationships and value creation, then you MUST get under the tutelage of Bill Walton. Bill is so engaging and refreshing in his approach to team development. I highly recommend the Bill Walton Sales Training method and tools."
Bob Kaiser
Former SVP - Health Solutions Executive - Bank of America Merrill Lynch. Clinical Professor at Naveen Jindal School of Management

"Bill Walton and his team have worked with me and my firm for a long time in many capacities. His knowledge of the wholesaler/advisor relationship and the creativity of his approach have been very valuable in our consultative sales process! Additionally, Bill is very personable and easy to work with! I highly recommend Bill and his team."
Casey McCarthy
Executive Vice President & Director of Business
Development at EIP Corp.

"Bill has been a fantastic mentor and coach to me over the past few years. He truly understands the sales process and how to communicate value above anything else. I always enjoyed and looked forward to our sessions together. In addition to sales coaching, Bill provided excellent advice on the transition from being a sales person to becoming a sales manager. I constantly refer back to his coaching and process."
Marissa Coslov
Vice President at Insider Intelligence

"Please accept my sincere thanks for the sales insight and implementable ideas that you recently shared with me. Your engaging presentation style, coupled with creative thinking, will allow us to reframe our client acquisition process but also on-boarding steps. We will now be better at attracting new opportunities and sharing our message."
Steven Brown
President at Hoffman Brown Company
FREE WHITE PAPER
Shaping a Go-to-Market Strategy in the Era of Digital Business

INTRODUCTION: Distribution executives and Producers in wealth management, banking and insurance brokerage have been trying to keep remote sales and service teams motivated and connected during the pandemic. While most have adjusted well to their new working environment, over half of all salespeople in the US are still adjusting to the new virtual selling environment. Translation: we're all on the inside sales desk now.
Read about how the best are not only
selling remotely
with success but actually
building relationships.