Client Acquisition in a Box [Book]

Bill Walton • July 1, 2018
taming the four headed dragon book

Financial professionals all agree that they need new clients. But the challenge   of balancing a healthy client base and dealing with an endless flow of admin is crowding out the time for a strategic prospecting effort. The result? A prospect-when-I-get-to-it approach that barely moves the needle. Without a dedicated prospecting effort, advisors, planners, bankers and insurance pros face real revenue gaps in their practice. In order to respond, this book provides a proven system that will get the growth readers need that positions them as credible, not salesy. 
 
Taming the Four Headed Dragon gives
Bankers, Private Client Advisors and Insurance pros an easy-to-adopt process that validates what they’re already doing well while giving them the three things successful prospectors possess:

  1. Laser beam focus on an ideal client type
  2. The messaging to connect credibly
  3. The time to commit to a planful approach


Without these three things, prospecting becomes tactical and sounds transactional. That's not a good thing since most any client worth attracting is with another firm and individual. Inside you’ll find:

  • Templates for prospect messaging (with great samples!)
  • Ideal client “declarations” to share with COIs
  • Meeting agendas and constructs to make sure every contact pays off
  • Closing process that gets prospects to commit

Click here to see what readers have said about Taming the Four Headed Dragon: https://www.4headeddragon.com.
 
Start winning more that your share of new business by ordering your personally signed copy of Taming the Four-Headed Dragon. Go to 
https://www.4headeddragon.com to order. Most credit cards accepted. For an earlier start on your client acquisition efforts, download your free copy of the chapter that helps you ask for the business. Click here to get yours: ​www.billwaltonsalestraining.com/freedownload2.html.

News Blog

By Bill Walton March 31, 2025
Drive incremental sales, pipeline velocity and greater buyer alignment with a validated sales process.
By Bill Walton September 16, 2024
Five problems to solve for in Wealth Management in 2024
By Bill Walton July 17, 2024
Treat gatekeepers like the client!
By Bill Walton July 17, 2024
You wanted more Billisms on Prospecting - Here are 14 of the best
By Bill Walton July 17, 2024
Clients don't want to educate salespeople - sell value for time
By Bill Walton July 17, 2024
More reps are winging it in their prospecting- here's why
By Bill Walton July 17, 2024
Where Sales Talent Wins Over Tech!
By Bill Walton September 11, 2023
Be ready for the resistance as you use the phone for prospecting.
By Bill Walton May 3, 2023
Keep prospecting from becoming transactional
By Bill Walton March 6, 2023
Personalization is Wealth Management's Trending Key Word - Part I
More Posts