Sales for Non-Salespeople - Busting the Myth of the Used Car Salesperson
Based on research from Harvard, Walton speaks to the value of trading on your business acumen and issue fluency with your clients – traits that boost your personal credibility and earn you the right to make an intelligent recommendation.
The adage that everyone is in sales has never been more true. With most business looking for growth, many are looking to their relationship management force for revenue. In this hard hitting program, Bill Walton dispels the myths of the used car salesperson and anoints his audience as value creators. Based on research from Harvard, Walton speaks to the value of trading on your business acumen and issue fluency with your clients – traits that boost your personal credibility and earn you the right to make an intelligent recommendation. Walton walks the audience through a client interaction process and features a mini messaging clinic to give participants the right words to say with context to start business-building dialogs. Delivered in half day classroom, two hour online training, and one hour webinar formats.
