About Bill Walton Sales Training

Bill Walton Sales Training (BWST) is a Client Acquisition training and coaching firm with over 20 years of experience in helping sales and account professionals connect with ideal clients. Our custom training, "just add water" programs, and live pipeline coaching is helping the best get better. Bill Walton, President and founder of BWST is an amazon.com best-selling author and is often seen in the pages of Forbes Magazine. Clients hire BWST to help them win and retain more business - all with limited time and resources. 

​Bill Walton Sales Training supports industry in three key areas: 
  • Engage critical stakeholders, intermediaries and referral sources by delivering value added training and coaching that creates deeper prospect connections. 
  • Improve sales discipline and message delivery 
  • Act as a catalyst for internal cultural shifts and strategy execution.

BWST are the creators of the Value Creation suite of client acquisition programs. The 90-Day Dash™, Sales for Non-salespeople™, Negotiating Win/Win Relationships™, and Meaning More to COIs™ are nationally recognized programs offered by BWST and delivered at the Wharton School of Continuing Education. ​
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Bill Walton