Value Proposition Workshop™: Articulate the results you're delivering
Bill Walton Sales Training’s Value Proposition Workshop™ is a step-by-step plan to create sales-related messaging. Participants create 3 levels of messaging: A tagline, an elevator pitch and your value proposition. It's a collaborative process that makes prospecting easier and meetings more effective by creating messaging your customers and clients can relate to.
Key Focus Areas:
Three levels of messaging: tagline, elevator pitch and four-section value proposition.
Cultural agreement on your solution’s “value” factors that matter most to customers.
Prioritization of key factors and attributes relevant to your solution.
A customer feedback loop for use in augmenting or improving your solution.
Collaborative section-by-section creation of your firm’s value proposition.
Group review of final draft with authoring support from Bill Walton Sales Training.