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  • About
    • About Us
    • Team
    • Case Studies
    • Testimonials
    • Awards
    • Media/Press
  • Client List
  • Speaking
    • Book Bill
  • Training
    • Virtual Learning Workshops >
      • The Virtual Sales Kickoff
      • The Four Steps for New Business Now
      • Energy is the New Time
    • Financial Sales Training >
      • Insurance
      • Wealth Management
      • Retirement
      • Banking
    • Commercial Sales Training
  • Sales Enablement
    • Sales Process Development
    • Value Propositions
    • Sales Coaching
  • Blog
  • Contact
  • Events
  • Store

Value Propositions

Value Proposition Workshop™: Articulate the results you're delivering

Bill Walton Sales Training’s Value Proposition Workshop™ is a step-by-step plan to create sales-related messaging. Participants create 3 levels of messaging: A tagline, an elevator pitch and your value proposition. It's a collaborative process that makes prospecting easier and meetings more effective by creating messaging your customers and clients can relate to. 
Download Value Proposition Fact Sheet
Key Focus Areas:
  • Three levels of messaging: tagline, elevator pitch and four-section value proposition.
  • Cultural agreement on your solution’s “value” factors that matter most to customers.
  • Prioritization of key factors and attributes relevant to your solution.
  • A customer feedback loop for use in augmenting or improving your solution.
  • Collaborative section-by-section creation of your firm’s value proposition.
  • Group review of final draft with authoring support from Bill Walton Sales Training.
Bill Walton Sales Training
1-917-439-3271 Phone
bwalton@billwaltonsalestraining.com

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