Value Proposition Workshop™: Articulate the results you're delivering

Bill Walton Sales Training’s Value Proposition Workshop™ is a step-by-step plan to create sales-related messaging. Participants create 3 levels of messaging: A tagline, an elevator pitch and your value proposition. It's a collaborative process that makes prospecting easier and meetings more effective by creating messaging your customers and clients can relate to. 
Key Focus Areas:
  • Three levels of messaging: tagline, elevator pitch and four-section value proposition.
  • Cultural agreement on your solution’s “value” factors that matter most to customers.
  • Prioritization of key factors and attributes relevant to your solution.
  • A customer feedback loop for use in augmenting or improving your solution.
  • Collaborative section-by-section creation of your firm’s value proposition.
  • Group review of final draft with authoring support from Bill Walton Sales Training.