It's 2024 and We Are

BILL WALTON SALES TRAINING

The leading resource on NEW client acquisition.

ABOUT BILL WALTON SALES TRAINING

Bill Walton Sales Training (BWST) provides the methodology, content, tools, and technology to help clients rapidly grow revenue. Founded by former sales leaders, BWST helps sales organizations accelerate relationships with ideal prospects in the Financial Services, Pharma, Commercial Goods and Professional Services industries. BWST is based in Princeton, NJ.

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NEW SALES TRAINING PROGRAM!

The Market Visit™ LIVE!

Part coaching, part training, part motivation, Amazon best-selling author, Bill Walton comes to you to support your regional sales growth efforts!

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CUstom or "Just Add Water" - We have Your Solution

SALES TRAINING PROGRAMS

BWST programs are based on 20 years of classroom application and client feedback. All programs are supported by personalized pre-work, engaging facilitation and live pipeline coaching. We map and identify personas, create compelling messaging, and create commitment pathways for sales and the SMEs that support them. 

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sales technology tools

DIGITAL SALES ENABLEMENT TOOLS

Business leaders consume digital content at a voracious rate and prospects have crossed the digital divide. This means go to market strategies need to align. BWST provides clients a tech stack of meaningful and easy to use tools to support efficient lead generation, lead nurturing and appointment setting.

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Grateful for Our Clients

Bob Kaiser

"If you are looking for a deal changing resource and also want to improve your perspective on relationships and value creation, then you MUST get under the tutelage of Bill Walton. Bill is so engaging and refreshing in his approach to team development. I highly recommend the Bill Walton Sales Training method and tools."

Bob Kaiser

Former SVP - Health Solutions Executive - Bank of America Merrill Lynch. Clinical Professor at Naveen Jindal School of Management

Casey McCarthy

"Bill Walton and his team have worked with me and my firm for a long time in many capacities. His knowledge of the wholesaler/advisor relationship and the creativity of his approach have been very valuable in our consultative sales process! Additionally, Bill is very personable and easy to work with! I highly recommend Bill and his team."

Casey McCarthy

Executive Vice President & Director of Business Development at EIP Corp. 

Marissa Coslov

"Bill has been a fantastic mentor and coach to me over the past few years. He truly understands the sales process and how to communicate value above anything else. I always enjoyed and looked forward to our sessions together. In addition to sales coaching, Bill provided excellent advice on the transition from being a sales person to becoming a sales manager. I constantly refer back to his coaching and process."

Marissa Coslov

Vice President at Insider Intelligence

Steven Brown

"Please accept my sincere thanks for the sales insight and implementable ideas that you recently shared with me. Your engaging presentation style, coupled with creative thinking, will allow us to reframe our client acquisition process but also on-boarding steps. We will now be better at attracting new opportunities and sharing our message."

Steven Brown

President at Hoffman Brown Company

FREE WHITE PAPER

Shaping a Go-to-Market Strategy in the Era of Digital Business

Free White Paper

INTRODUCTION: Distribution executives and Producers in wealth management, banking and insurance brokerage have been trying to keep remote sales and service teams motivated and connected during the pandemic. While most have adjusted well to their new working environment, over half of all salespeople in the US are still adjusting to the new virtual selling environment. Translation: we're all on the inside sales desk now.


Read about how the best are not only
selling remotely with success but actually building relationships

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RECENT THOUGHT LEADERSHIP

By Bill Walton 11 Sep, 2023
Be ready for the resistance as you use the phone for prospecting.
By Bill Walton 03 May, 2023
Keep prospecting from becoming transactional
By Bill Walton 07 Mar, 2023
Five problems to solve for in Wealth Management in 2023
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