Imagine more net new client acquisition,
virtually.

​Virtual Client Acquisition Platform

BWST is supporting national and regional sales organizations with meaningful sales learning that targets, engages and closes the right prospects for your business. 
  • Train to your current sales process with less effort
  • ​Target, segment and document warm lead lists
  • Develop messaging that's free of jargon and full of meaning for prospects 
  • Employ the right tech to engage and to advance

Making Sales Training stick in the era of remote selling:
Define, Engage, and Sustain 

DEFINE

  • Forge links to 2021 business objectives 
  • Assess needs for salespeople and SMEs
  • Distribute video-based and written  preparation
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ENGAGE

  • Hard skills related to your validated sales process or ours
  • Real world messaging and tools    that drive engagement
  • Award winning facilitation by those who "carried the bag"
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SUSTAIN

  • Distribute post experience video and  leader messaging
  • Apply metrics dashboard for sales commitments
  • Deliver 90-days of sales plan and pipeline coaching

Choose from our library of award-winning content
​to support your 2021 Client Acquisition strategy.

Remote Prospect Engagement

Set the foundation for productive prospecting and a  contact management strategy for remote sales teams. 

Making the Remote Selling Shift 
  • Utilizing Social media and AI-enabled lead generation
  • Building connections over Zoom 
  • Adhering to a defined sales process 
  • Designing purpose-driven closing meetings
  • Following up and following through 

Building and Feeding a Sales Pipeline 
  • Understanding prospecting math and key drivers
  • Leveraging the pipeline to drive activity 
  • Constructing a Conservative and qualified pipeline
  • Measuring your pipeline velocity 

Sales for Non Salespeople™ 
  • Building a value creation mindset toward selling
  • Busting the myth of the used car salesperson
  • Utilizing questioning and dialog to recommend ideas
  • Crafting messaging for asking clients for the business 

​Developing Win/Win Relationships in Negotiation
  • Negotiating within existing and fruitful relationships
  • Understanding Negotiation Styles and their use
  • Applying situational concession strategies 
  • Separating positions from interests

Personal Success

Create leverage as you build referral ecosystems and  manage your personal brand and vitality.  

​Energy is the New “Time” 
  • Focusing on energy management v. time management
  • Creating vitality, creativity and engagement
  • Harnessing your energy to make client connections
  • Time and energy planning to maximize productivity
  • Reaching your BHAG (Big, hairy and audacious goal) 

Developing COI Relationships 
  • Building a referral ecosystem 
  • Earning the right to be part of someone’s network
  • Crafting messaging for initiating connections 
  • Earning the right forrecommendations and referrals 

Tapping into the Power of Teams 
  • Harnessing the value of teams in remote selling
  • Orchestrating subject matter experts with purpose
  • Understanding the evolution of a sales team 
  • Applying attributes of team leaders & team members
 
Value Proposition in a Box 
  • Generating meaningful messaging 
  • Crafting conversation starters and dialog segues
  • Adaptations for email, social media, and in-person connection
​

Connect with Bill Walton to start winning now...

Sampling of Clients