BWST develops sales processes for companies that align with how buyers buy. But there's added value in doing so. The sales processes we build provide unique and specific coaching opportunities for sales leaders, salespeople and important peer groups like Marketing and Operations.
Each step carries an associated behavior and outcome connected to the likely buying behavior in your industry. We include the mindset and activity for both salesperson and sales manager to ensure that each step is complete and meaningful to the customer.
Sales leaders will benefit from knowing just what coaching to apply and when and buyers benefit buy engaging salespeople in alingnment with how they think.