Insights from the field of Selling
The 4 Steps to New Business Now is just that; it's about NOW. To win business early and often, your approach needs to center on several distinct client types. Speed and success comes when EVERYTHING flows from a focus on a specific subindustry and the key stakeholders that drive those organizations. Why this approach? Because buyers buy comfort – comfort that you empathize with their issues, comfort that you know their space, comfort that you’ve been there before. They also don’t want to waste time educating salespeople. So the client-type approach will help you be more comfortable leading with insights and ideas over product attributes; sharing best practices and observations over testimonials and pricing. Your prospects are asking for this. Listen to Bill Walton to learn how to adopt your own Client-type Approach to New Business Now:
If you need new business now, join us LIVE! for an engaging event with Bill Walton this month!
Bill Walton Sales Training has over 60 years of collective Fortune 500 company experience in Sales, Sales Training and Field Sales Management. Our specialty is preparing individuals and organizations to present their value propositions in a way that results in higher close ratios. Our team are un-blurring the lines of differentiation between their client's fiercest competitors.