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    • About Us
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  • Training
    • Virtual Learning Workshops >
      • The Virtual Sales Kickoff
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      • Energy is the New Time
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Blog

Insights from the field of Selling

Bill Walton Keynote speaker at CIPC February 28, 2019

2/8/2019

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Finding the right referral partners makes selling so much easier. They advocate for your business. They introduce you to new connections, and they help you move the sales needle. But cultivating the right referral partners in the private client space is different. Referral partners and centers of influence are bombarded with requests to “connect” and the best aren’t looking to help you. They want to add value to their network. This session will help you think more broadly and strategically about your COI network.   
 
Topic areas will include:
  • Who is actually right for me and my practice?
  • What value do I bring to potential COIs? Who would find that compelling?
  • Where do I find the ideal COI candidate?
  • What should my messaging be with COIs?
  • How should I plan for contact with a COI that valuable and differentiated?
  • When do I know I’ve earned the right to ask for introductions?
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    Bill Walton Sales Training has over 60  years of collective Fortune 500 company experience in Sales, Sales Training and Field Sales Management. Our specialty is preparing individuals and organizations to present their value propositions in a way that results in higher close ratios. Our team are un-blurring the lines of differentiation between their client's fiercest competitors.

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