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Taming the Four-Headed Dragon makes the latest sales techniques available to financial community.

Lawrenceville, NJ (PRWEB) July 10, 2014

Author and sales trainer Bill Walton brings 25 years of sales experience to financial advisors in his new, tools-based sales strategy book, Taming the Four-Headed Dragon: A Must-Have Guide for Financial Advisors: Get the Sales Growth YOU Need, the Clients YOU WantAll with Limited Time (published by iUniverse).

I love to teach people how to sell, Walton reveals. For over 25 years I've been coaching salespeople on how to grow their business and have spent the last 13 years coaching financial advisors. My work has not only helped advisors land more clients, but to do so systematically and with limited time. From a sales perspective, Taming the Four-Headed Dragon addresses some of the biggest challenges that financial advisors face, especially in times of slow economic growth. Walton, who was recently acknowledged by Americas Premier Experts® as a leader in his field, outlines four key activities that advisors need to master in order to grow a successful practice.

Using Waltons advice, readers will learn easy-to-implement strategies and tactics that will help them land clients and achieve their goals in a time-smart, focused manner. Walton includes real advisor stories and real-life solutions to illustrate his four activities in action, activities Walton calls dragons.

Taming the Four-Headed Dragon is tools-based and pragmatic. Its based on actual experience and success in working with hundreds of financial advisors, Walton writes. The book is written from a salesperson's point of view and brings the latest selling and messaging techniques to the advisor community.

Taming the Four-Headed Dragon 
By Bill Walton 
Hardcover | 6 x 9 in | 154 pages | ISBN 9781491718407 
Softcover | 6 x 9 in | 154 pages | ISBN 9781491718391 
E-Book | 154 pages | ISBN 9781491718414 
Available at Amazon and Barnes & Noble 
http://www.4headeddragon.com

About the Author 
Bill Walton is a nationally recognized sales trainer and coach with more than 25 years of experience. He is the founder and president of ProDirect, a sales training and coaching firm, and the author of his sales blog, Meaning More to Clients. As a speaker, he has delivered motivational talks on personal and sales success. He has been a guest on CNN and a featured contributor to Human Resource Executive magazine.

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Bill Walton recently hit three Amazon.com best-seller lists with the new book, “The Winning Way.”

Lawrenceville, NJ – July 10, 2014 – Bill Walton, President of ProDirect and founder of Bill Walton Sales Training, recently joined a select group of leading business experts from around the world, along with best-selling author and speaker, Brian Tracy to co-write the book titled, The Winning Way: The World’s Leading Entrepreneurs and Professionals Share How They are Winning in Life and Business and You Can Too! The book was released on June 19, 2014 by CelebrityPress™ – a leading business book publisher.

On the day of release, The Winning Way reached best-seller status in three Amazon.com categories – reaching #8 in the “Direct Marketing” category and #12 in the “Marketing For Small Business” category. The book also reached best-seller status in the “Marketing” category. Bill Walton contributed a chapter titled “The Fifth Decade of Selling: The Era of the ‘Value Creator’.”

Bill Walton is a nationally-recognized sales trainer and coach with more than twenty-five years of experience helping individuals and teams add value to customers. He is known for the cutting- edge value creation strategies he employs in his sales training and value proposition work.  Bill works with such prominent Fortune 500 companies such as Avis Budget Rental Car, American Express, and Merrill Lynch. Bill’s approach has helped his clients retain their most coveted accounts and win business back from the grasp of the competition.

Prior to founding ProDirect and his work with Bill Walton Sales Training, Bill worked for two prominent professional services firms selling large-scale sales training projects. His clients included CIGNA, Stanley Tools, and Unilever. During this time, he formulated his value-creation philosophy by learning what it took to sell to and serve clients with extremely high expectations. Bill also spent ten years in sales and marketing within the consumer products industry, learning the value of delivering on a brand promise. These experiences have all served to provide the inspiration for his work with salespeople today.

As a noted speaker, Bill is asked to deliver engaging talks on such topics as Bullet- proofing relationships, Making your story make the difference and Sales process as product. Bill recently published Taming the Four-Headed Dragon, a value creation playbook to help financial professionals get the sales growth they need and attract the clients they want, all on a limited time budget. Bill was recently acknowledged by America’s PremierExperts® as one of the leading experts in his field.

Bill publishes the Value Creation sales blog and has been a featured guest on CNN. He’s worked as an adjunct professor at New York University’s School of Continuing Education and has been a featured contributor to Human Resource Executive magazine. Bill is an active member in the Professional Society of Sales and Marketing Trainers, and the Greater Philadelphia Senior Executive Group (GPSEG) and currently sits on the board of the Juvenile Diabetes Research Foundation.

CelebrityPress™ describes The Winning Way:

By definition, winning means that you competed and you came out ahead. Human nature requires us to compete in order to survive. Therefore, winning and survival have the element of success in common. To ascend to a winning position, you need a goal, a desire to achieve it, and the qualities of discipline, perseverance and action to attain it.

Having your goal and setting yourself up to achieve your goal is the first step in the process. You adjust your mindset and begin to plan diligently. Goals may be as different as DNA, but methodologies have much in common. Furthermore, your plans and expectations will need adjustments as you go along. That is why the knowledge shared by the CelebrityExperts® in this book will be of importance to you.

The advice and suggestions of these CelebrityExperts® are based on their experiences – both their accomplishments and their shipwrecks. The knowledge they share will allow you to make plans that can propel you in the right direction. That is the function of a mentor – to guide you where you are going and to advise what to avoid.

After such a successful release, Bill Walton will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.

To order a copy of the book, please click here.

The royalties from this project will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.

For information on Bill and his results-producing programs, books and speaking topics, visit:

• www.BillWaltonSalesTraining.com
• www.4headeddragon.com
• www.facebook.com/billwaltonsalestraining
• www.linkedin.com/in/billwaltonsalestraining/
• https://twitter.com/bwaltonSTrain

More About Bill Walton:

Bill graduated magna cum laude from Connecticut State University with a degree in Business Administration and received a Master’s degree in Human Resource Education from Fordham University.