Bill Walton Sales Training

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  • About
    • About Us
    • Team
    • Case Studies
    • Testimonials
    • Awards
    • Media/Press
  • Client List
  • Speaking
    • Book Bill
  • Training
    • Virtual Learning Workshops >
      • The Virtual Sales Kickoff
      • The Four Steps for New Business Now
      • Energy is the New Time
    • Financial Sales Training >
      • Insurance
      • Wealth Management
      • Retirement
      • Banking
    • Commercial Sales Training
  • Sales Enablement
    • Sales Process Development
    • Value Propositions
    • Sales Coaching
  • Blog
  • Contact
  • Events
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Blog

Insights from the field of Selling

Free "Getting Back to Business" Sales Tools - Elevator Pitches

4/22/2020

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An Elevator Pitch
Once described as the words you’d use if it were just you and your ideal prospect on an elevator to the top floor, this messaging element does a little more than a tagline. At BWST, we’ve adopted an elevator pitch construct called the I/Why/You pitch.

I/Why/You pitches have three components.
I: who I am and the firm I represent
Why: detail on what I do and why other clients choose to work with me
You: why you, the prospect, might be interested (based on your research)

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BWST Introduces Suite of Free "Getting Back to Business" Sales Tools

4/17/2020

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Complimentary Messaging Help
In support of sales organizations looking to be poised and ready for our country's reopening, Bill Walton Sales Training is offering a set of complimentary tools for prospecting. Areas will include message support, email structure and contact management tips. First Series: free taglines.

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VIDEO! Sales Leaders as "Pivot Point" in Times of Crisis

4/9/2020

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Video #3: Sales Leader as Pivot Point - If salespeople ever needed their manager it's now. In this video we chronicle four competencies of crisis-hardened sales managers:
  • Enabler of Success
  • Business Operator
  • Visionary
  • Expert
These complementary competencies are critical for keeping sales teams focused and their spirits high.  You'll also learn valuable ways for reinforcing the need to calibrate the right approach with prospects and clients. This video will also speak to four proven pipeline management tips to keep opportunity flowing. 

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VIDEO: Making the Shift to Virtual Learning for Sales

4/8/2020

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Video with Bill Walton - Making the Shift to Virtual Learning for Sales:                                         Most companies have invested in great content suited to their sales process and their people. But classroom learning is not a 1:1 transference when going virtual. Listen to Bill Walton as he talks about his firm's process for creating and delivering engaging virtual learning experiences for sales with the "Define, Train and Sustain" approach. 

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Video: Watch Selling During Times of Crisis with Bill Walton

4/7/2020

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Video #1: Selling During Times of Crisis: Watch my video as I describe the mindset and tactics for selling during times of crisis. I'll speak to a need for high empathy, the need to go deep in your business acumen, and the need to reach out to your centers of influence with a "giving hand" mindset. Send me your feedback at bwalton@billwaltonsalestraining.com.

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Bill Walton Sales Training Launches Crisis Selling Video Series

4/7/2020

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PictureBill Walton Sales Training Launches Crisis Selling Video Series
Bill Walton Sales Training (BWST) has launched a three-part video series to help salespeople, sales trainers and sales leaders optimally engage prospects and clients in times of crisis. More than high empathy, connecting with prospects and clients during times like these requires a delicate blend of tact and tenacity.


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    Thought Leaders

    Bill Walton Sales Training has over 60  years of collective Fortune 500 company experience in Sales, Sales Training and Field Sales Management. Our specialty is preparing individuals and organizations to present their value propositions in a way that results in higher close ratios. Our team are un-blurring the lines of differentiation between their client's fiercest competitors.

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Bill Walton Sales Training
11 Nassau Drive, Suite 300
Lawrenceville, NJ 08648 
1-917-439-3271 Phone
bwalton@billwaltonsalestraining.com

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