The Value Creation Training Workshop
Key Focus Areas:
- Tools, strategies and messaging to execute a sales approach that leads with the insights
- Learning to avoid a commodity trap for your products and solutions
- Crafting hypotheses of value for target accounts and relevant stakeholders
- Uncovering reliable paths of influence and support in your client organizations
- Creating insight-driven messaging for executives, consultants, and procurement
- Stimulating dialogue and fostering the “second” meeting
- Managing clients ongoing to grow the relationship and avoid costly RFPs
"I thought I was pretty good at solution selling until I worked with Bill Walton Sales Training. I’m now bringing more to the table with my prospects. I feel my business acumen is winning deals in addition to my product.” - Jason K., Senior Account Manager, High Tech Services.
"Value Creation Training with Bill Walton Sales Training has given me a framework to have better conversations with senior decision makers. Now I’m getting more second and third meetings.” Shelly Z., Corporate Account Manager, Building Supplies.