Lawrenceville, NJ – July 10, 2014 – Bill Walton, President of ProDirect and founder of Bill Walton Sales Training, recently joined a select group of leading business experts from around the world, along with best-selling author and speaker, Brian Tracy to co-write the book titled, The Winning Way: The World’s Leading Entrepreneurs and Professionals Share How They are Winning in Life and Business and You Can Too! The book was released on June 19, 2014 by CelebrityPress™ – a leading business book publisher.
On the day of release, The Winning Way reached best-seller status in three Amazon.com categories – reaching #8 in the “Direct Marketing” category and #12 in the “Marketing For Small Business” category. The book also reached best-seller status in the “Marketing” category. Bill Walton contributed a chapter titled “The Fifth Decade of Selling: The Era of the ‘Value Creator’.”
Bill Walton is a nationally-recognized sales trainer and coach with more than twenty-five years of experience helping individuals and teams add value to customers. He is known for the cutting- edge value creation strategies he employs in his sales training and value proposition work. Bill works with such prominent Fortune 500 companies such as Avis Budget Rental Car, American Express, and Merrill Lynch. Bill’s approach has helped his clients retain their most coveted accounts and win business back from the grasp of the competition.
Prior to founding ProDirect and his work with Bill Walton Sales Training, Bill worked for two prominent professional services firms selling large-scale sales training projects. His clients included CIGNA, Stanley Tools, and Unilever. During this time, he formulated his value-creation philosophy by learning what it took to sell to and serve clients with extremely high expectations. Bill also spent ten years in sales and marketing within the consumer products industry, learning the value of delivering on a brand promise. These experiences have all served to provide the inspiration for his work with salespeople today.
As a noted speaker, Bill is asked to deliver engaging talks on such topics as Bullet- proofing relationships, Making your story make the difference and Sales process as product. Bill recently published Taming the Four-Headed Dragon, a value creation playbook to help financial professionals get the sales growth they need and attract the clients they want, all on a limited time budget. Bill was recently acknowledged by America’s PremierExperts® as one of the leading experts in his field.
Bill publishes the Value Creation sales blog and has been a featured guest on CNN. He’s worked as an adjunct professor at New York University’s School of Continuing Education and has been a featured contributor to Human Resource Executive magazine. Bill is an active member in the Professional Society of Sales and Marketing Trainers, and the Greater Philadelphia Senior Executive Group (GPSEG) and currently sits on the board of the Juvenile Diabetes Research Foundation.
CelebrityPress™ describes The Winning Way:
By definition, winning means that you competed and you came out ahead. Human nature requires us to compete in order to survive. Therefore, winning and survival have the element of success in common. To ascend to a winning position, you need a goal, a desire to achieve it, and the qualities of discipline, perseverance and action to attain it.
Having your goal and setting yourself up to achieve your goal is the first step in the process. You adjust your mindset and begin to plan diligently. Goals may be as different as DNA, but methodologies have much in common. Furthermore, your plans and expectations will need adjustments as you go along. That is why the knowledge shared by the CelebrityExperts® in this book will be of importance to you.
The advice and suggestions of these CelebrityExperts® are based on their experiences – both their accomplishments and their shipwrecks. The knowledge they share will allow you to make plans that can propel you in the right direction. That is the function of a mentor – to guide you where you are going and to advise what to avoid.
After such a successful release, Bill Walton will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.
To order a copy of the book, please click here.
The royalties from this project will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.
For information on Bill and his results-producing programs, books and speaking topics, visit:
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Bill graduated magna cum laude from Connecticut State University with a degree in Business Administration and received a Master’s degree in Human Resource Education from Fordham University.