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    • Virtual Learning Workshops >
      • The Virtual Sales Kickoff
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Blog

Insights from the field of Selling

ProDirect Reestablishes its Coaching Brand

11/5/2015

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ProDirect is an executive development firm that specializes in helping leaders excel in defining moments. Founded in 2001 by Bill Walton, the firm has been selected by such firms as New York Life, Avis Budget Group, Prudential Retirement, and Guggenheim Investments to make talent an even bigger part of their business strategy. Whether it's a change in product offering, shift in technology, or an effort to develop a more collaborative culture, we have the coaches with the experience to add momentum to any implementation.

All of our coaches are “behavioralists” – meaning they understand the dynamics not only with their coachees, but with the critical stakeholders that interact with them. It's not possible to be mindful of all perspectives across an organization – ProDirect helps make sense of that for senior leaders.

We serve clients in the manner in which we can be most effective, whether that’s through executive coaching or by providing targeted leadership training. Our aim is to set our clients up for continued success, long after our engagement has ended.

Titles of the leaders we have coached include some of the following:
  • CIO, Rental Car
  • Managing Director, Distribution (Retirement Services)
  • Managing Director – Investments and Distribution, Financial Services
  • SVP Global Head of Sales, Rental Car
  • SVP Marketing, Rental Car
  • SVP Head of National Accounts, Energy Marketing
  • Complex Director, General Lines Insurance
  • Director Managed Markets, Pharmaceuticals
  • SVP and Private Client Advisor, Wealth Management
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ProDirect establishes Bill Walton Sales Training as Value Creation Arm.

11/5/2015

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​LAWRENCEVILLE, NJ – November 5, 2015 - ProDirect, a nationally recognized authority in Executive Development has created Bill Walton Sales Training - a new entity to focus on it’s award-winning Value Creation Training.  Called a “blended launch” by ProDirect’s founder and Quilly Award® winner, Bill Walton, the firm is staying true to its coaching roots while expanding its thought leadership into the customer interaction. “This is a dual dedication of sorts. We started as a coaching firm and continue to be asked to coach at the officer level,” says Walton.  The parent company, ProDirect will remain as an Executive Development resource to clients.
 
“Leaders are struggling to grow their business in a period of increased regulation and an uncertain interest rates and their competitors are formidable.  What makes our process resonate is that we actually coach the executives our clients are selling to which has our Value Creation work taking on a life of its own.” Added Walton, “We thought it deserved its own brand.” ProDirect works with clients in the Financial Services, Corporate Travel and Energy Management industries.
 
Bill Walton Sales Training takes a case study approach to sales and relationship management development and their roster of facilitators are all former salespeople.  But what makes Bill Walton Sales Training different is the coaching they apply after the training featuring 90 days of live deal coaching. “Our Fortune 500 clients speak about their success with us in many ways but we think we’re helping their client-facing experts un-blur the lines of differentiation between them and their fiercest competitors.”
 
For more information, visit www.billwaltonsalestranining.com or call 800-858-8194. 
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    Thought Leaders

    Bill Walton Sales Training has over 60  years of collective Fortune 500 company experience in Sales, Sales Training and Field Sales Management. Our specialty is preparing individuals and organizations to present their value propositions in a way that results in higher close ratios. Our team are un-blurring the lines of differentiation between their client's fiercest competitors.

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