2021 Planning: The Virtual Sales Kickoff (VSKO)

The Virtual Sales Kickoff

The year 2021 is upon us. Sales Leaders and learning partners need an easy-to-execute and engaging platform to kick off the sales year. 

​Click here for help with your VSKO!

Bill Walton Sales Training is supporting national and regional sales teams with meaningful virtual sales kickoffs (VSKOs) in the era of remote selling. Kickoffs always feature packed agendas and late nights. But that's different this year. What's required is something totally different...

• High performing organizations are delivering crisp, meaningful agendas with bursts of relevant content delivered over a tech-enabled web platform. 
• What happens before and AFTER a VSKO is what making the difference for sales organizations

                       To get ready for your "VSKO" keep it simple - Define, Engage and Sustain

​DEFINE: Define what you need your sales organization to do more of, less of or differently in 2021. BWST is helping clients forge a link to their 2021 business objectives. As part of the Define stage, we assess the needs for technology, communications, materials and logistics needed to support the experience. Part of the Define stage is meaning pre-work which should include video and a message from management.
ENGAGE: Engaging your audience in a remote environment has to be hard hitting, interactive and portable. BWST is helping clients by supporting agenda development and time utilization. The focus needs to be on burst of relevant content with a premium placed on team interaction. We work with clients to determine the proper ordering and pace of content while recommending the right training and action learning. 
SUSTAIN: Ensure your SKO lives on well into the sales year. Make sure immediately after your kickoff that you distribute a post-experience video with leader messaging. Many clients are reinforcing metrics to hold teams accountable to the commitments they made in the VSKO. The first 90 days post-VSKO are critical so coach to the right effort and help salespeople get deeper into the sales process with prospects. 

Click here for our "just add water" VSKO solution or download our flyer on Virtual Sales Kickoffs below:​

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