ProDirect establishes Bill Walton Sales Training as Value Creation Arm.

​LAWRENCEVILLE, NJ – November 5, 2015 - ProDirect, a nationally recognized authority in Executive Development has created Bill Walton Sales Training - a new entity to focus on it’s award-winning Value Creation Training.  Called a “blended launch” by ProDirect’s founder and Quilly Award® winner, Bill Walton, the firm is staying true to its coaching roots while expanding its thought leadership into the customer interaction. “This is a dual dedication of sorts. We started as a coaching firm and continue to be asked to coach at the officer level,” says Walton.  The parent company, ProDirect will remain as an Executive Development resource to clients.
 
“Leaders are struggling to grow their business in a period of increased regulation and an uncertain interest rates and their competitors are formidable.  What makes our process resonate is that we actually coach the executives our clients are selling to which has our Value Creation work taking on a life of its own.” Added Walton, “We thought it deserved its own brand.” ProDirect works with clients in the Financial Services, Corporate Travel and Energy Management industries.
 
Bill Walton Sales Training takes a case study approach to sales and relationship management development and their roster of facilitators are all former salespeople.  But what makes Bill Walton Sales Training different is the coaching they apply after the training featuring 90 days of live deal coaching. “Our Fortune 500 clients speak about their success with us in many ways but we think we’re helping their client-facing experts un-blur the lines of differentiation between them and their fiercest competitors.”
 
For more information, visit www.billwaltonsalestranining.com or call 800-858-8194.